We still have this really strong freemium and self-service business where people pick up Slack and start using it for free,” he said. “This is not a pivot to only caring about Salesforce customers. He said that Slack is never trying to replace any of the “proliferation of software that customers are buying, but making them more valuable”. “Slack is the horizontal layer that’s across the whole organisation – the glue.that ties together how organisations actually work. Ultimately, what we’re announcing this week around the Salesforce-Slack integration is how we make more valuable by using Slack.” And they’re very strong on the vertical lines of business, and ultimately systems of record,” said Henderson. Sales Cloud is for salespeople, Service Cloud is for service teams, Marketing Cloud is for marketing teams.

“Salesforce is very strong in particular verticals. The Salesforce Platform for Slack is said to enable the more than 11 million Salesforce developers to build “time-saving” Slack apps natively on Salesforce Platform, using the tools and coding languages they are familiar with. This is a software development toolkit that enables developers to bring their own Salesforce apps and workflows directly in Slack.Īlso announced was Salesforce Flow in Slack, which is said to enable developers to build Slack-first automations with full support for Salesforce data and actions using low-code capabilities and Apex SDK for Slack, which is said to allow developers to build for Slack in Apex code and automatically generate Block Kit, which is a UI framework for Slack apps.Īhead of the announcement, Cal Henderson, co-founder and chief technology officer at Slack, told Computer Weekly: “This is really the first big public step on the road to realising the value of the acquisition of how Slack and Salesforce can be more valuable together.” Salesforce Platform for Slack was recently unveiled at its developer conference in San Francisco, TrailblazerDX. The company announced some pilot integrations in August 2021 of Slack with Salesforce Marketing Cloud, Service Cloud and Sales Cloud. and this is the first major announcement of technology integrations between the two entities. Salesforce finalised the acquisition of cloud-based collaboration software provider Slack in July 2021 for $27.7bn, though the acquisition was in play in late 2020.

Salesforce slack integration